Recently, Robin Wauters of TechCrunch.com published an article in which the case is made for the fading of Web 2.0. I read it immediately wondering how it is possible that this "new normal" is going by way of the hula hoop and rollerblading. Not so fast, Robin.
Robin writes, "Judging by Google Trends, which shows how often a particular search term is entered relative to the total search volume across various regions of the world (and in various languages), the term started being used at the end of 2004 when Tim O'Reilly organized the first edition of the Web 2.0 Conference. Search queries for the term started picking up in the middle of 2005, when TechCrunch was started - with the tagline 'Tracking Web 2.0' by the way - and the number kept increasing until the end of 2007. After that, the trend is clearly downwards, falling back to the level it reached in early 2006 today. If the trend continues, there should only be a handful of people left who scour search engines for 'Web 2.0' by 2011.
"Also noteworthy: take a look at the geographic regions that have generated the highest volumes of worldwide search traffic for the term over the years - it's Asia, with the top 5 regions being India, Singapore, Hong Kong, Taiwan and Malaysia (in that order). Furthermore, Google Trends pegs the number one language in which people search for stuff related to the topic of Web 2.0 to be Russian before English."
While interesting data, new businesses seeking to grab a hold of the opportunities to be found with social networking site development should not despair. Robin is talking about the usage of the term "Web 2.0." What that means to me is that Web 2.0 has simply become "the Web" itself.
Ease of updating and ability to add depth and search engine relevancy to the site, House at Whispering Water increased their visibility and rentals.
Sunglass Warehouse is one of the top sunglasses shops in the southeast. They needed a site that showcased their many stores and the upscale brands and styles.
SPF Skategear knew it had in us more than just highly competent designers and programmers-- but also skate enthusiasts! They love the way their new site showcases their amazing custom-built skateboards.
Even small, hometown restaurants need to be online, where their customers are looking for that perfect spot for a meal. SmokyMountainDiner got lots of good advice for a business on an economy budget for web and social media. We provided ongoing support and updates to Facebook and Twitter.
With the growing slow food movement came a need to network slow foodies from all over the world. Slow Food Network is one of our most successful and thriving projects completed by a start-up.
ShapingPharma was a project taken from start-up concept through full integration. Project management, information architecture, identity, and aggregation were key elements to this project.
A niche social network where bungalow owners can commune and share history, ideas, and practical DIY tips.
When Top Floor Studio needed some help with the new site for ParkRidge Health, we were able to provide key assistance with theming and forms.
Former Olympians and Paralympians living in the Midwestern US now have a great site to feature their work, list upcoming events, and promote new athletes.
Laymon Group shopped around for the best value in web agencies and chose us because of our experience and dedication to customer service.
Cancer can be incredibly taxing on its victims and their families. This is why we chose to provide IdaMaeCenter.org, a Jacksonville, NC-based support center, with a donated Drupal website to help them further their visibility in Eastern NC.
We are thrilled with the design and implementation of the Drupal site we built for Griesbach Automotive in cooperation with ArtWebsites. The customer couldn't be happier.
The folks at Cedar Creek were looking for a content management system that would allow them to update frequently and post automatically to their social networks.
Niche markets are our specialty. We thoroughly reviewed ACN's market and developed a website fit their corporate mission.
News aggregation in the real estate market is on the rise because it reflects the dynamic nature of property sales, management and rentals. This top-ranked location-based website is a complete package.
Little Mill Country Club wanted a social network site to encourage internet participation from their members, as well as a full CMS to manage the site.
Casciano Coffee wanted Drupal to be able to administer all areas of their site from their WIFI coffee shop. Wishbone MediaWorks made that happen for them.
Proximity Marketing is a fantastic new technology that allows Bluetooth messages to be sent to mobile phones. With ongoing campaigns for the Def Leppard and Poison tour, as well as Macy's Thanksgiving Parade they needed a site to teach the technology.
Nova Fantasy Sports, a premier player in the Fantasy sports market dropped their Wordpress site in favor of a stronger and richer Drupal implementation. Now fantasy sports fans can get real time news and purchase the top draft guides available anywhere on the internet!
For the 2008 'Live Your Voice' tour, the staff at Wishbone MediaWorks created interactive USB wristbands and other tour collateral for Tim McGraw. Such a great client, we are just as much fans as we are vendors!
Wishbone works with Ace Marketing on a variety of projects-- we support the Web and interactive portion of promoting their clients.
AAI Pharma uses Drupal with a custom theme to project their image internationally. They use Wishbone MediaWorks for all of their Web development needs.
BONK! is an interactive comedy game show now going nationwide. With appearances at Planet Hollywood, Funny Bone and The Luxor Resort and Casino in Las Vegas it will be in your town (or on your TV) soon!
Looking for an advertising revenue generating site led Asheville Area Property to Wishbone MediaWorks. A Drupal site with ad regions allows this client to generate income and promote a beautiful region.
Wishbone MediaWorks built the CMS for deploying photos and video content for Backstage at the Grammys.
Guarding Green needed a new theme for their eco-instructional Drupal site. The site worked and offered a lot of content about how to help our planet, but it needed a new logo and a new Drupal theme to keep people reading.
Lexile, by MetaMetrics is the flagship software product by MetaMetrics, of Durham, North Carolina. Lexile trusted Wishbone to re-brand their product used in classrooms across the US and Spanish speaking countries.
Bailey Films is another satisfied client of Wishbone MediaWorks. Reid Bailey loves Drupal and how it works for his company.
Getting a non-profit off the ground is no small task and the folks at SurvivorBox needed a website that showcased not what was in operation, but the dream of supplying areas afflicted with natural and man-made disasters the supplies necessary to live. We also supply social network management services for SurvivorBox.
Stadler Tax's website was outdated and they needed a new solution complete with social network integration and blogging. We provided design, development, and training with this Drupal project.
We built one of the most successful blog aggregate sites on the web for southern food aficionados. This site needed branding, social network integration, and a reliable and robust platform, easily managed by a non-technical site administrator.
Music festivals are all about the experience, so creative direction, site design and programming were all completed by us with an eye for the end-user experience. Site is easy to update and use.
For years this awesome surf & skate shop in Wilmington, NC struggled with getting a website that reflected the expertise and culture of the shop. Wishbone was able to do that and more, by adding shopping cart functionality and integrating online payments.
A laboratory testing service needed a new logo and a website/ content management system. A lab must have a website that projects the reliability and professionalism to match their lab's quality. We made that happen.
Raku pottery is a very beautiful old form of pottery making. Hames was looking for a website that would allow for blogging, elegant display of pottery images, and updates to social networks.
P.A. Hames needed a full web/ social media presence for her consulting business-- complete with ability to blog and syndicate to Facebook, Twitter, and LinkedIn. We put her business in the places it needed to be to get noticed.
Start ups with big ideas and small budgets come to us to help them brand their idea and build a reliable, secure framework for it. We hit NamesConnect out of the park.
We specialize in highly technical small - medium sized businesses and help get them seen by potential clients. IPT enjoys being able to update the site without help from a developer.
Margaret Haynes campaign entrusted us, on an economy budget, to provide a professional looking site where constituents could learn more about her campaign. She needed PayPal donation integration and Facebook and Twitter.
Motors make the world go around, and Community Motors is no exception. This custom Drupal implementation revs up their online presence.
Carters Dachshunds came to us in desperate need of integration social networking sites with a new framework that would allow them to quickly and efficiently update puppy photos and accept deposits online. Communicating with customers is no longer "ruff" business.
Our experience with higher ed rollouts and our knowledge of Drupal made us the perfect hired gurus to help A-B Tech with their new Drupal site.
Beer Petitions allows registered users to create an online petition for a specific beer brand to be carried at a particular retail establishment such as a bar, restaurant, or store. Members create profiles, add their signatures to petitions, and add comments to petition pages.
US Executive Journal, one of the many sites by BullRun Media of Bethesda Maryland needed a custom programming shop to create a news portal to back up their printed magazine titles.
Jimmy Williams Productions used the expertise of Wishbone MediaWorks in the technical presentation of this outstanding photography.
Port City Eye Associates wanted a slick Flash presentation with music, animation and lots of interactivity. Wishbone delivered the site and well as branding and photography to this great Wilmington, NC client.
Lonestar has amassed nine number one hits since they formed and three of their CD's reaching either Gold or Platinum status. Wishbone is happy to continue supporting Lonestar's website.
When Cattle In Motion sought a true business relationship with the developers who would help with his unique business, he found us.
Swim Wilmington took a big jump into uncharted waters by choosing Wishbone to build their Drupal site. Now, from any poolside with internet access, the team at Swim Wilmington can update their entire site.
The Appalachian Trail-based Bluff Mountain Outfitters have been clients of Wishbone's since 2002. They keep coming back for more and love their new Drupal site.
Stik Rick is the personal site of Rick Allen, one-armed drummer for Def Leppard. We had a blast adding the interactive drumset for a different client as freelancers, and now we're pleased to know that our work is still being used.
Land Management Group had a history with the developers at Wishbone, so when their previous agency went belly-up and the time came to freshen up their site and train them to use Drupal, they knew who to call.
My Writing Web is a new web-based instructional and tracking tool for elementary school writing teachers. Another great MetaMetrics project!
tvMHC is a Flash Video CMS allowing students of the university to contribute their own video blogs. The site was built on the Zope Plone CMS using XMLRPC services to Flash and FFMPEG to encode videos on the server.
Entertainers love Drupal. 100% Magic is an Australian-based entertainment site where reservations, confirmation emails, events and dates are all easily handled to take some of the work out of the business.
A content management system, such as Drupal, enables your organization and its community of users to easily publish, manage and organize a wide variety of content on your mobile, Flash, and html website.
A CMS can be administered entirely using a web browser, making it possible to access it from around the world and requires no software to be installed on your computer.
Our clients all agree that when it comes to expertise in the area of Drupal, we are second to none. We are often called upon to repair a previous installation or re-theme a botched job from another developer or agency. Upon request, we can supply you with testimonials and references for our work.
Drupal integrates with a number of analytical tools, like Urchin, Google Analytics and others. With advanced statistics on your web properties, it makes marketing your sites much easier.
Drupal is built on top of a database abstraction layer that enables use with MySQL and PostgreSQL.
Drupal was designed to be multi-platform. Not only can you use it with either Apache or Microsoft IIS but it also runs on Linux, BSD, Solaris, Windows, and Mac OS X platforms.
Important activities and system events are captured in an event log to be reviewed by an administrator.
Drupal is designed to meet the requirements of an international audience and provides a full framework to create a multi-lingual user experience. All navigational text can be translated using a graphical user interface, by importing existing translations, or by integrating with other translation tools such as the GNU get text.
Drupal has a variety of applications to choose from and we can build new ones for you. A Wishbone custom-themed Drupal site with integrated applications will give your site a rich user experience.
Third party application with documented APIs can be integrated into a Drupal site, such as human resource management, salesforce.com, inventory management, and other applications that are mission critical to your business.
Drupal allows for printing browser-based reports with information about referrals, content ranking and how visitors behave.
The caching mechanism eliminates database queries increasing performance and reducing the server's load. Not only can the caching be tuned in real time, while your site is under load, but it has been successfully tested under extreme traffic circumstances and performed well.
Wishbone Mediaworks' clients enjoy a second-to-none level of service. Our staff and account managers are always reachable by phone or email. Customers feel comfortable working with Wishbone Mediaworks knowing that the combined years of experience and personal attention they receive sets their Web experience apart from their competition.
Wishbone MediaWorks' clients enjoy strong support from the team. We can be reached seven days a week by phone or email. When you call, you don't get put in a queue or a tiered system of support, we get back with you on the same business day.